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The Gala Team - Gala Consultant Handbook
1. - CULTURE - The Gala Team - Our Culture, Your Role & Our Clients
1.1 - Gala Consultant Overview - Your role (5:53)
1.2 - The Important Role of Nonprofits in our community (4:46)
1.3 - Endless Fundraising - an intense pressure on nonprofits (4:42)
1.4 - We meet our clients where they are (4:09)
2 - GENERAL FUNDRAISING KNOWLEDGE
2.1 - The Fear of Asking for Money (6:33)
2.2 - The Witching Hour of Fundraising is 9 PM (1:56)
2.3 - Historical Perspective - The Early Days of The Gala Team (8:46)
2.4 - Keep your timeline tight
2.5 - The 4 F's of Fundraising
2.6 - Which should come first, the Live Auction or the Paddle Raiser?
2.7 - Be careful about BOOZE
3. - PADDLE RAISER - Core Concepts & Strategy
3.1 - Creating a Tidal Wave of Support (9:30)
3.2 - Mission Moment - The Emotional Key to the Paddle Raiser
3.3 - Paddle Raiser STRATEGY: How do we do it? (9:46)
3.4 - What's the difference between a Paddle Raiser and a Fund-a-Need
3.5 - The Power of "STATUS"
3.6 - During the Paddle Raiser: "Transactions" Yes! - "Purchases" No!
3.7 - Why the Paddle Raiser is the best fundraising opportunity of nearly every event (4:49)
3.8 - No GOALS announced at the beginning of the Paddle Raiser
3.9 - The importance of a Lead Donor
3.10 - A Team Environment
3.11 - Start One Level Above
3.12 - Donors want to be "forced"
3.13 - Capturing Paddle Numbers
3.14- Share the Running Total
3.15 - You need COUPLES in the room for the best paddle raiser results
3.16 - Don't go below $100
3.17 - Sweep the room at $100
3.18 - Common Paddle Raiser Mistakes to Avoid
4 - LIVE AUCTION - Core Concepts & Strategy
4.1 - The Danger of too many Live Auction Items (12:45)
4.2 - The Danger of Publishing Retail Values of Live Auction Items (10:08)
4.3 - The Exception: When you SHOULD share the retail values (5:26)
4.4 - The "Right" Live Auction Items
4.5 - The Proper "Number" of Live Auction Items
4.6 - The Proper "Size" Live Auction Item for your Event
4.7 - The Proper "Order" of your Live Auction Items
4.8 - The Proper "Location" for the Live Auction in the timeline
4.9 - Details to Share about your Live Auction Items
4.10 - How much Time with the Live Auction take?
4.11 - Should the charity invite a donor on stage to describe the item?
4.12 - Selling a Live Auction Item Twice
4.13 - Five Categories of Live Auction Items that Always do well
4.14 - Concierge Service for your winning bidders
4.15 - Don't make impromptu additions to the live auction
4.16 - Live Auction Items are not all created equally
4.17 - Game Plan for Predictable Live Auction Problems
4.18 - No Beg-a-thons - EVER!
5 - IVAP - Instant Value Auction Packages
5.1 - IVAP: Dinner with a Broncos Legend -- The Origin & The Impact (7:09)
5.3 - IVAP: Terrell Davis Hall of Fame Footballs (4:24)
5.4 - IVAP: Watch a Broncos game in Reggie's CLUB 38 (1:15)
6 . - CONDUCTING MEETINGS = How to implement our strategies with our clients.
6.0 You are the Eyes and Ears of The Gala Team (5:55)
6.2 - How to conduct a Strategy Meeting
6.4 - How to conduct a Dress Rehearsal
3.7 - Why the Paddle Raiser is the best fundraising opportunity of nearly every event
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